The operating system for Decords

Run your decor empire from one screen

Decords has been transforming walls across two continents since 2012. DecordsOS is the autonomous command center that ties together Shopify, Etsy, production, and growth into a single pulse.

13+ Years in business
525+ Products listed
EU & US Markets served
In-house Production

From a few rolls of vinyl to a global brand

What started as one person's belief that design should bring joy and connection has grown into a production studio serving customers from Tallinn to Texas. Every decal is printed and cut in-house on professional Roland and Graphtec systems, giving Decords full control over quality, speed, and customization.

2012
Founded in Tallinn with a mission to make affordable, beautiful wall decor accessible to everyone.
Production
Built in-house manufacturing with Roland VG640/RF640 printers and Graphtec 9000 cutting systems.
Multi-channel
Expanded to Shopify, two Etsy stores, and Facebook, reaching customers across EU and USA.
Today
525+ products, eco-friendly materials, custom orders, and a loyal customer base spanning two continents.

What DecordsOS does

An autonomous system that handles the operational complexity so you can focus on creating beautiful designs.

01

Unified Order View

See every order from Shopify, Etsy, and Facebook in one production queue. No more switching between tabs.

02

Competitive Intelligence

Track what Urbanwalls, WallPops, and Rocky Mountain Decals are doing. Pricing, bestsellers, new launches.

03

Growth Automation

Find interior designers, property managers, and bulk buyers. Run outreach campaigns that convert.

04

SEO at Scale

Generate optimized product descriptions and collection pages. Target new markets without manual writing.

05

Production Tracking

From print queue to shipping label. Track every order through your Roland and Graphtec workflow.

06

Daily Progress

Wake up to overnight progress. Research done, outreach sent, reports generated. Autonomous operations.

The market is moving your way

Renter-friendly decor is growing fast. Remote work turned homes into spaces people actually invest in. Eco-friendly, removable, customizable products are what the market demands, and Decords has been building exactly that for over a decade.

Most competitors are US-only. Your EU production base is an untapped advantage.

Stable
Floral & botanical demand holds steady year-round
Growing
Customization and personalization drive premium pricing
Underserved
B2B commercial decals for offices and retail
Open
EU market has few strong local competitors

Thirteen years of craft, now running on autopilot

DecordsOS doesn't replace the artistry. It removes the operational drag so every wall decal ships faster, every market gets reached, and every opportunity gets captured. The business that started with vinyl and a vision now has an operating system to match.